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Tourism and Hospitality Marketing
Examines contemporary marketing theory and practice in one of the most exciting growth industries worldwide - the travel industry. It covers consumer behaviour, target marketing, research, new product development, pricing theory, yield management, publicity, promotions, and marketing management and administration.
By: Sharron Dickman
Publisher: Oxford University Press
ISBN: 9780195507652
Format: Paperback Book
Retail Price: $76.95
Online Price: $73.10
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